Opening dayCairo Festival City
Sharaf DG
Grand-opening activation at Cairo Festival City — the official ribbon cutting, launch-day crowds and the full in-store activation.
NEXT WAVE MARKETING AGENCY — CAIRO · EGYPT & THE GCC
Marketing & Advertising Strategy for Brands Ready to Lead in Egypt and the GCC
The Agency For Leaders Who Refuse To Follow.
Most agencies research your market. We spent 19+ years inside it — 180+ retail launches, 30+ regional and global brands. Experience earned in the field, not in theory. Built in Cairo, for Egypt and the Gulf. Let’s talk about your next move.
Brands we’ve worked with
Pavilions & Stands
Pavilions that turn brand stories into places people experience.
Pavilions, exhibition stands and retail spaces for Egypt and the GCC — from design to execution. Each is designed from one measured 3D model: the plan, the views and the photoreal visuals all come from it.
Concept 01 · Corporate Flagship
ORVANT — a phone launch you can walk into.
Concept 02 · Real-Estate & Investment
WATAD — a quiet landmark in a loud hall.
Stand Concept · Home Appliances
KAVORA — a showroom you can walk through.
Stand Concept · Agency Booth
Next Wave — our own stand, designed the way we design yours.
Let's talk
Talk to us on WhatsApp
Planning your next launch, campaign or event?
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Selected Work
Real brands. Real launches.
A sample of the work behind Next Wave — hover or tap a project to see more of it.
3Carrefour stores
Smart Gate
Branded stand with JBL, mophie and Kospet displays — Cairo Festival City, City Center Almaza and City Center Alexandria.
2outdoor kiosks
Smart Gate — Live Activations
Two outdoor branded kiosks plus an in-mall storefront display — built and staffed on-site for live customer engagement.
4crops, one campaign
Alwadi
Comparison creative for avocado, macadamia, coffee and banana against the EGX30 index, plus an investor crop catalog.
19Years of Field Experience![]()
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Marketing leadership inside B.TECH, Dream 2000 and Altawheed Group.
180Retail Launches![]()
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Including 85 B.TECH stores and 50+ Dream 2000 launches.
30Regional & Global Brands![]()
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International and regional brands, across retail, tech and F&B.
5Markets — Egypt, KSA, UAE, Bahrain, Kuwait
Egypt · home marketSaudi ArabiaUAEBahrainKuwait
Egypt first. Then the Gulf.
Hover or tap a number to see the proof.
What We Do
Six pillars. One growth system.
Strategy, creative, performance, advertising, activations, and digital products — under one roof.
Founder's Career
Proven before Next Wave existed.
Before founding Next Wave in December 2024, Eslam El-Tamawy led marketing inside B.TECH, Dream 2000 and Altawheed Group. This is that record.
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Founder's career
B.TECH
Founder's verified experience: 13 years at B.TECH.
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Founder's career
Dream 2000
Founder's verified role: Head of Marketing, Dream 2000.
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Founder's career
Altawheed Group
Founder's verified role: Regional Marketing Director, Altawheed Group.
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Today
Next Wave
Founded December 2024 · Eslam El-Tamawy, Founder & CEO.
Let's Talk
Ready to stop chasing trends — and start setting them?
Three taps and your message is written. We reply fastest on WhatsApp.
Prefer a form? Use the contact page · +20 101 818 5188